'The Great Quake of 1952' trailer

Here's the trailer The Bakersfield Californian's Louis Amestoy created to promote Steven Mayer's upcoming package on the 1952 earthquakes that inflicted major damage on Tehachapi and Bakersfield. 

The package looking back to the mayhem 60 years ago will publish in The Californian on July 21, and we'll follow up quickly with e-book versions containing video and photo galleries.

Wrapping our iPad app in vibrant color

Late last year I shared some details about The Bakersfield Californian's multimedia campaign for its iPad app. 

And here's a quick update: We've recently added a few new components in the form of advertising wraps on four Golden Empire Transit buses and two Bakersfield Californian delivery vans.

The bus wraps each have a different theme that reinforces the message that The Californian e-edition iPad app is the perfect escape, whether Who wouldn't do a double take at seeing this van? you're at the beach, in the mountains, at Morro Bay or at Dodger Stadium. 

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Screencast of Bakersfield Californian e-edition

Here's a simple screencast I created recently to help explain the features of the desktop version of The Bakersfield Californian e-edition. 

I used the free version of Screenr to capture a 5-minute screencast. There are a few sections where audio and video is clipped but those burps don't dilute the overall message. For a free product, the simple Screenr tools deliver pretty good results.  

I'd like to do a screencast for our iPad app but I'm unaware of integrated software that captures iPad movements. All I've seen are videos shot from above the screen, an angle that while it captures hand movements, is hard to get right because of screen glare. Please let me know if you're aware of a screencast tool that works on iPad; it seems to be one of those "holy grail" products that no one has been able to produce.