Thoughts on iPads and e-editions

I shared some thoughts on The Californian's iPad edition on the fine blog of Steve Yelvington, a web visionary whose post on newspaper replica editions prompted a related thread on Twitter that caught my attention. 

I'll share more on in the future on our work with e-editions of The Californian, but Yelvington's post is a good start for people who are in the business of producing replica editions of printed publications. There's life in these editions that many -- including myself -- once considered substandard products. 

Wrapping our iPad app in vibrant color

Late last year I shared some details about The Bakersfield Californian's multimedia campaign for its iPad app. 

And here's a quick update: We've recently added a few new components in the form of advertising wraps on four Golden Empire Transit buses and two Bakersfield Californian delivery vans.

The bus wraps each have a different theme that reinforces the message that The Californian e-edition iPad app is the perfect escape, whether Who wouldn't do a double take at seeing this van? you're at the beach, in the mountains, at Morro Bay or at Dodger Stadium. 

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