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Entries in Seth Godin (1)

Thursday
Oct072010

Is Godin coming or going?

've been a fan of marketing guru Seth Godin ever since I first downloaded his free "Spreading the Idea Virus" e-book onto my Palm V a decade ago. I've also read hardcover versions of "Tribes" and "Purple Cow," listened to an audio version of "Small is the New Big," and subscribe to his daily blog posts.

His work often leaves me energized and spurs me to bursts of creativity.

"Linchpin," Seth Godin's last traditional bookHis latest major title is "Linchpin," (whose Kindle version came bundled with a bonus e-book titled "Insubordinate"). Like many of Godin's recent books, there's little new content, just some fresh content weaved through a curated collection of previous blog posts. It's an M.O. that has worked well his past few books.

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