Monday
Dec062010
Virgin's "Project" raises the bar for digital publications
Posted on Monday, December 6, 2010 at 7:30 PM
After skimming the debut edition of Virgin's iPad lifestyle magazine "Project," I was immediately struck by two things:
- Why couldn't a company like Virgin, which exudes passion and energy, come up with a better name for what is a dynamic digital app?
- "Project" captured my attention and imagination like few magazines have done before. In the infant age of tablet publications, it's reset the bar for digital magazines and publications in general. That's saying something when magazines like Wired and Popular Science are doing innovative things. But "Project" is so well-packaged and executed that it's at times breath-taking.
Unless you own an iPad, it's hard to describe all that "Project" is (although the video above offers a glimpse). I don't say that to be elitist -- there are millions of iPads after all -- but to reinforce the fact that touchscreen tablet computers will dramatically reshape how we view and interact with content. But here are some things about "Project" that knocked me out:
tagged Project, Richard Branson, Virgin, iPad, tablet
in Design, Magazines, Media, Mobile, Technology