Breaking Promos puts small business in spotlight
Tuesday, June 26, 2012 at 9:11 PM As part of our increased focus on affordable and innovative advertising vehicles, The Bakersfield Californian has launched Breaking Promos, a Twitterlike tool that connects our audiences directly to small-business advertisers.
Breaking Promos launched Monday on Bakersfield.com, and we're working to roll the feature out to rest rest of our sites on The Bakersfield.com Network.
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The think Breaking Promos ticker scrolls deals across the bottom of local websites. The concept is simple: Local businesses can log into our self-serve system using their Twitter handle, buy digital tokens that can be redeemed as 140-character promotional posts, or so-called Breaking Promos. Those Breaking Promos go live in the Twitterstream but more importantly appear in a ticker that scrolls at the bottom of our websites.
