Site search
Other places at which I post
Twitter: my personal feed
My mobile photos on Flickr

Recommend Cart before the horse or horse before the cart? (Email)

This action will generate an email recommending this article to the recipient of your choice. Note that your email address and your recipient's email address are not logged by this system.

EmailEmail Article Link

The email sent will contain a link to this article, the article title, and an article excerpt (if available). For security reasons, your IP address will also be included in the sent email.

Article Excerpt:
My team at bakersfield.com launched a new site this week called BakoDeals that features coupons from local businesses. As a website, it's not breaking any new ground in the world of local coupons. But what's different is the site is an offshoot of an @BakoDeals Twitter feed I launched months ago as an experiment in local advertising.

The @BakoDeals Twitter feedI launched the feed initially to experiment with a potential new form of ad delivery and soon began promoting local deals of all kinds, whether they were paid ads in The Californian or Bakersfield.com, or from competitors or elsewhere in the community.

Feeble attempts at advertising -- embedded "house ad" sponsorships, a bungled effort to sell a paid Twitter ad -- went nowhere. What did gain traction was our promotion of local deals, regardless of source. Our only guidelines were that the deals be genuinely valuable and of interest to more than a few people.


Article Link:
Your Name:
Your Email:
Recipient Email:
Message: