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VIDEO
The Bakersfield Californian has kicked off a substantial months-long multimedia campaign to market the iPad and laptop/desktop versions of our e-edition , which is a digital replica of the printed newspaper.
One of four billboard designs promoting The Bakersfield Californian's iPad app features popular regional destination Morro Rock as a backdrop. The Californian -- anywhere, anytime. I won't spill the beans on all the creative until it's all ready for prime time, but I will say there's a neat trick we'll be doing with the digital billboard. And the bus wraps will turn heads.
I've written previously about our highly rated iPad app and how it's a perfect match for The Californian's tabloid format. We're finding that our e-edition subscribers are extremely loyal in reading daily and spending a sizable amount of time with each edition.
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