My stint on Bako Motorsports Power Hour

I appeared last week on the Bako Motorsports Power Hour for a short segment with host Louis Amestoy, who grilled me with "5 things that Logan Molen has to react to!" Thankfully, all were racing related, and I embarrassed myself only once. 

For better or worse, here's the clip. 

Post by Bako Motorsports Power Hour.

Facebook launches surcharges on posts

We heard recently that Facebook was testing the concept of charging business users to post but I didn't expect the real thing to arrive in the States so soon.

Facebook has launched a "Promote Your Page" feature in which it's asking members with business pages to pay extra to have their posts reach more of their fans. As Facebook writes:

"When you promote a post, it will be shown in the news feeds of more of the people who like your Page than you would reach normally. Friends of the people who have interacted with your post will also be more likely to see the story in their news feeds for up to 3 days from when the post was first created."

Pricing for this feature appears to be all over the map, with variations according to the number of fans you have, want to reach, when, where and in what language. 

In our case with The Bakersfield Californian's fan page, on Tuesday night Facebook was asking us to pay $5 for every 1,100 fans we wanted to reach with a "promoted" post. This morning, that fee had changed to $5 for only 500 fans (up to $30 and 3,000 fans, or half of our fan base). On the Bakersfield Mom fan page, which has slightly more than 1,000 fans, Facebook's pricing this morning was $5 for 900 and $10 for 1,500. 

Click to read more ...

Why I don't do Facebook quizzes

When you toss a Facebook quiz my way and I ignore it, I’m not being standoffish. Just being careful with my privacy and that of my Facebook friends.

It’s not widely known, but every time you fill out a Facebook quiz or play a game, you’re handing over access to your profile info and other content -- as well as that of every one of your Facebook friends -- to the person or company that created the application. Those outfits -- marketers, advertisers, businesses, and lord knows who else -- then have access to a rich pile of personal data that you may or may not want to control.

NPR has just posted a quick read/listen 4-part series titled “The End of Privacy” that taps into just how much private information we hand over willy-nilly in exchange for online coupons or access to games and the like. Here’s the specific segment on the Facebook. It’s worth reading, even if you decide to continue with those “Think you really know ‘80s hair bands?” quizzes.

The theory behind Facebook making all that info available to marketers is that in exchange for providing “sticky” popular content that makes Facebook a fun destination, those companies can then better target their advertising to the people more likely to buy their stuff. The problem is the bar is pretty low in terms of who Facebook allows to create apps. If you’re skilled enough, you can create a popular app that spreads like wildfire. But what assurances do I have that you’ll do the right thing and keep my information safe and sound? None.

Yeah, some of the worries over privacy in an age of social media are overblown. But there’s a difference between being open and throwing caution to the wind. Our friends in Canada are concerned enough that they’ve ordered Facebook to be more transparent in explaining how user data is collected and shared. If that transparency is good enough for users in Canada, don’t you wonder why Facebook isn’t doing the same in the U.S.?

One last takeaway from the NPR package: People are MORE likely to hand over personal information to cheesy-looking sites rather than authoritative sites. Apparently, our guards are down when we think knuckleheads are building the sites. Scary, particularly for those of us who actually take care to guard the privacy of our site users. 

Update on Monday, November 9, 2009 at 9:33 AM by Logan Molen

MediaPost has an interesting story today about Facebook taking action against companies that are putting scam offers in popular apps:

"Facebook did not disclose which ad networks it suspended. Earlier this year, Facebook banned networks SocialHour and SocialReach for allegedly running misleading in-app ads and using Facebook member data on outside landing pages.

"The company said it had also "suspended or brought into compliance" more than 100 applications for ad-related violations in regions globally, over half of which had more than one million monthly active users.

" 'We recognize that monitoring ads isn't the first area of focus for an entrepreneur just getting started with social applications. That's why ad networks that don't play by the rules should expect to be our first point of contact in our line of enforcement," according to Facebook. The company says 70% of its 300 million users engage with apps each month."

Maybe there is hope that Facebook will do the right thing. 

More detail in Facebook's developers' blog.

Update on Friday, December 11, 2009 at 5:52 PM by Logan Molen

Facebook has just launched a fresh campaign to highlight the options its users have in protecting their privacy. This week, users began seeing messages that explain the tools they have to control distribution of their content.

PC World has several good pro and con takes. David Coursey walks one through the land mines, while Brennon Slattery bemoans these changes in a post titled "Why Privacy Concerns are Ruining Facebook."

What do you think? Am I a weasel in believing Facebook should give its users more control or is openness and truthiness simply the game moving forward?